Joico Colorful Anti-Fade Shampoo is a gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! Daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair color.

Firstly, how to use : Apply to wet hair. Lather, and rinse. Repeat if necessary.

In addition, the key ingredients include :

CAMELIA OIL : Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

POMEGRANATE FRUIT EXTRACT : Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of hair color.

SMARTRELEASE™ TECHNOLOGY : Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling