Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.


• JOICO Defy Damage Shampoo 300ml

• JOICO Defy Damage Protective Conditioner 250ml

Defy Damage Shampoo and Conditioner, for bond strengthening & colour longevity. A rich, luxurious lather loaded with damage-preventing ingredients gently and swiftly sloughs away dirt, impurities, and build up without roughing up the hair cuticle or stripping vibrant colour.

The result is shiny, smooth, clean strands that are wonderfully resilient and healthy-looking.


• Helps prevent and protects from daily damage

• Boosts vital moisture

• Instantly detangles

• Leaves hair soft, shiny, and healthy